WordPress SEO Statistics 2017-2018
WordPress is an open source website development tool used by bloggers, website operators, schools, and businesses, among many other groups. Rather than designing and developing a website from scratch on one's own, or contracting expensive web developers and IT professionals to create a site, millions of individuals and businesses alike choose WordPress to lighten the mental, physical, and financial load they carry each and every day.
Similarly, virtually every website, social media page, and other source of Internet-based content utilizes search engine optimization strategies to propel their pages to the top of search engines. Having been in existence for over twenty years, search engine optimization (SEO) is utilized by virtually every individual to entity with web content. Let's look at several recent, interesting, truthful, and entertaining statistics related to WordPress and SEO.
WordPress is one of many content management systems, or tools to host content on the Internet, available on the web. However, WordPress is one of the most popular content management systems (CMS) on the Internet, with more than 58% of websites around the world using WordPress to develop their websites. This statistic illustrates just how popular this CMS is to others, with Joomla following far, far behind in second places at 7.2% of total CMS use. While very few people are skilled in crafting websites from scratch, the popularity of this PHP-based system is making quality pages more readily available to businesses and individuals, causing entities that don't have top-notch websites to lag behind their competitors.
Search engines like Google and Yahoo employ secret, complex algorithms and formulas for ranking their results. Although nobody but these web giants' employees know the intricacies of such algorithms, statistics have proven that WordPress sites return an average of 93% more front-page search results than those not hosted on the world's most popular content management system. This will likely result in more entities opting for WordPress sites, even if they have the capability to create their own from the ground up.
Advertising is an integral part of most business' operations, for obvious reasons. Organizations that choose not to advertise their products, brand images, and services are inherently less likely to be noticed by consumers - if businesses relied on nothing more than word of mouth to spread word of their offerings, they would undoubtedly have smaller market shares, significantly slower growth, and potentially complete failure. While digital marketing is generally more effective - not to mention cheaper - than its traditional counterpart, an estimated three-fourths of Internet users entirely ignore paid search listings, which will likely cause more businesses and individuals alike to turn to organic content hosted on interfaces like WordPress.
Pages with loading times in excess of three seconds are often not viewed because of their inconvenience. Statistics indicate that an astounding 40% of Internet users that incur pages that take longer than three seconds to load don't view them, rather pressing their browsers' back buttons to find another site to read content or purchase products from. Entities with webpages will likely find sites that load more quickly than competitors, one of which is WordPress.
75% of Internet users don't look beyond the first page of search results, as listings outside of Google's first ten generally aren't as useful, relevant, interesting, educational, or interesting - pretty much insufficient in every way imaginable - to consumers. As such, organizations and individuals with websites will continue to pump large amounts into search engine optimization in hopes of redirecting traffic from search engines like Bing, Yahoo, and Google.
Most people that look for things on search engines don't search simple, compact, to-the-point terms, those that are easier to intertwine into website pages and digital content. Rather, about half of all search queries feature at least four words. People and entities hoping to increase traffic - in other words, all of them - are likely to create more content online to capture their target audiences. This will be made easier by using free or affordable website hosting strategies, like WordPress.
SEO Statistics 2017-2018
Tablets, smartphones, computers, and other technological devices are widely connected to the Internet for both pleasure and purpose. One of the Internet's most popular features is the search engine, of which many are available, including Google, Yahoo, and Bing. Search engines weigh countless variables using formulas called algorithms in deciding which websites are listed on the front page, with the most relevant, helpful, and easily-browsed sites appearing first.
Back twenty years ago, when search engine first came into widespread use, sites could gain high-up listings through keyword spamming, in which relevant keywords are jam-packed into websites, helping them gain relevancy on search engines. Today, sites are actually penalized for spamming, with more than 200 variables taken into account. Let's look at three statistics related to search engine optimization (SEO) of today's advanced, modernized era.
While technology wasn't nearly as advanced nor widespread around the time when the first version of technological giant Google's search engine was booted into action, modern businesses recognize just how important search engine performance is to their commercial welfare. Statistics from 2017 indicate that a whopping 93 percent of Internet-based purchases, subscriptions, and Internet-based subscriptions and requests for promotions and freebies - basically everything associated with revenue and the world wide web - begin with search engine inquiries.
Even without the above statistic, it's not at all farfetched to reason that so many people rely on search engines for their information, whether it's answers to difficult questions, clarifications about things they learned in school but need a refresher on, financial statements for businesses they're investing in, or where to purchase products or services locally. WordStream indicates that a whopping 72 percent of people who performed a local business search actually visited that entity, given they're located no further than five miles away. As such, many businesses that operate stores that invite customers inside - that's most of them - should invest in SEO.
As most people don't have oodles of disposable income to waste, they're concerned about thoroughly researching products prior to purchasing them. Over four-fifths of consumers - 81 percent to be exact - research expensive, important products online prior to going through with purchasing. This means more businesses are likely to commission reviews about their products by both ground-level, average consumers and big-name, popular magazines and other news media sources to boost consumer confidence.