PPC Statistics | 2023-2022 + ’17-2019 PPC Stats and Facts Strategy
PPC Stats 2023-2022
- The #1 Google Ads Position Click-Through Rate (CTR) is 2.1% CTR
- Google Ads (CTR) Click-Through Rates by Position #2 is 1.6%
- Bing revenue from paid ads was $34,760,000 in 2022-2023
2018-2019 PPC Statistics
- 66% of buyer-intent keywords are paid clicks - WordLead
- Bing's CPC increased 6% in 2018 - WordStream
- Video ads are clicked 73% more than display banners- Sativant
PPC Statistics 2018-2017
- Startup small Businesses earn $3 in revenue for every $1.60 they spend on Google AdWords
- 63% of website visits are abandoned if a mobile site takes 3 seconds to fully load or more
Mobile & Google AdWords Statistics
- More than 50% off all web traffic is on smart phones and mobile devices
- https://www.thinkwithgoogle.com/articles/data-driven-marketing-decision-making.html
- 40 minute average viewing sessions of mobile devices on Youtube
- https://www.thinkwithgoogle.com/articles/strong-brands-be-there-useful-daily-lives.html
- Google AdWords registered over 2.3 trillion+ searches in 2016-2017
Facebook Ads Audience Insights Data
- 3 out of 4 (75%) fitness startups use Google AdWords and Facebook as their primary advertising platforms in 2017
- Facebook may have overestimated video viewing time over 79%
- http://www.bbc.com/news/technology-37449995
PPC Advertising Salaries
- According to Duance browns PPC salary survey males are employed at a 8:1 ratio to females across the globe.
- http://www.slideshare.net/duanebrown/ppc-performance-marketing-salary-survey-2016
PPC Marketing Stats
- In 2016 an Adobe representative remarked that of their digital marketing research …76% of people feel that marketing has evolved 60 years in the past 3 years.
- https://freely.net/marketing-statistics-2016/
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