Adwords Expert


Adwords Expert Craig McConnel

Google Adwords Expert Consultant &  SEM Manager:

16 years of expertise

Looking for quality of an Adwords expert and the flexibility of a consultant?

  • Enjoy peace of mind that your campaigns are under the management of an expert that cared about making you more money!
  • Google Adwords Expert Certifed Partner Agency
  • Extensive SEM Paid Search PPC(Pay-Per-Click) Management Expertise
  • Google Adwords Certified Consultant
16 years of creation and management of Google Adwords Experts and SEM campaigns for clients of national and international footprints. targets.
  1. "Campaigns Search & Display

  2. "Mobile Campaigns

  3. "Campaigns Products / Google Shopping

  4. "Google Adwords Remarketing

  5. "Web Analytics / Google Analytics

Google Adwords Campaign Management objectives

Effective campaigns: find the joints levers that generate the most visitors or exhibitors.

Profitable campaigns: only spend budgets on the most profitable campaigns.

Campaigns increasingly thin: learn every step to optimize future campaigns.


 Google Adwords Campaign Management Methodology

The establishment of a profitable Adwords expert campaign requires finesse, skill and time.
My expertise is based on the implementation of specific methodologies designed with time and experience in the field.
These methodologies are based on the analysis of the performance of each keyword, ad group each and every Adwords campaign.
Campaigns can generate a traffic off the start, then it must qualify through specific announcements and convincing landing pages that will gradually profitable campaign.
The optimizations are multiple and allow to appear only on the most profitable applications, with the most profitable ads, the most profitable times of the most profitable media.
The quality levels of each keyword are optimized and directly impact investment levels and costs to clicks.
Permanent monitoring helps control new management and campaign targeting tools that evolve each day (targeting capabilities, campaign organizations, Google Shopping extensions, Google+, Google map ...) for best CPC, CTR and rates conversion.
Finally I bring expertise in the implementation of the SEA tracking campaigns: Tips for inserting codes, setup Google Analytics and Adwords tracking, implementation of KPI's major and minor, to give you a clear view of your ROI.
Accurate and customized dashboards then allow you to have an overall view of investment returns Adwords campaigns launched and the actions of SEO link building experts or other actions of Digital Marketing.



Steps for Creating and managing campaigns

1. Organization structure adwords campaigns

Setting up campaign organized to maximize the relevance of the keyword report / ad / landing page.

2. Bid Management and Cost Per Clicks

Optimize quality score keywords

Optimize CPC according to the monitoring indicator (average CPC, Avg Position, ACC or ROI).

3. Budget Monitoring

Control budgets recruited as the profitability targets / branding / traffic

4. Optimize ads

Editorial work to improve CTR and conversion rate. Monitoring the competition.

5. Optimizing landing pages

Selection of the most relevant landing pages based on the search type of the visitor.

6. Evolution of campaigns

Additions and removal of new keywords to find new sources of traffic and conversion, according to the news, promotions, etc.



> Campaign Results

In a continuing return on investment concerns all SEA campaigns are managed manually to obtain quality scores around 10/10 that generate more qualified traffic at reduced costs.

The campaigns have almost all, more or less short term, achieving the desired profitability.


> Campaign reporting Table Google Adwords

In addition to the Google Analytics reporting it is proposed summary tables of monthly analysis of the actions:

Summaries of traffic generated,
Traffic sources
Monitoring of targets achieved (conversions recorded, commands)
Source of objectives achieved
Conversion rate
Variations recorded ...

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